NATIONAL & REGIONAL TOURISM COMMUNICATION CAMPAIGNS
Strategic communication campaigns
Strategic communication campaigns designed to influence visitor behaviour, strengthen destination positioning and increase public engagement.
Project Context
Nogal Studios was selected to design and develop several high-impact tourism communication campaigns for public institutions and leading tourism organisations.
The projects ranged from national visitor safety awareness initiatives commissioned by the Spanish Government to destination marketing campaigns promoting tourism experiences in the Canary Islands, as well as innovative public engagement actions for major tourism attractions.
01. OUR APPROACH
Creating communication concepts capable of attracting attention, generating trust and encouraging action.
Each campaign combined strategic messaging, creative storytelling, graphic design and multi-channel deployment to maximise audience reach and engagement.
02. PROJECT FOCUS AREAS
• Tourism Marketing Campaigns
• Public Awareness Communication
• Destination Promotion
• Visitor Information Campaigns
• Behavioural Communication
• Outdoor Advertising
• Digital Campaign Concepts
• Tourism Brand Visibility
03. KEY CAMPAIGNS
Spain Safe Tourism Plan
National communication campaign developed for the Spanish Ministry of the Interior, the Ministry of Tourism and the Guardia Civil to reinforce Spain's image as a safe destination for international visitors.
Aumenta Tu Récord de Emociones
Regional tourism promotion campaign created for Promotur Canarias to stimulate inter-island travel and increase participation in tourism experiences across the Canary Islands.
Loro Parque Penguin Launch Campaign
Creative public engagement campaign designed to generate media attention and public curiosity around the opening of the new Penguinarium attraction, becoming one of the most memorable promotional actions undertaken by the park.
04. KEY DELIVERABLES
• National Tourism Awareness Campaigns
• Tourism Advertising Concepts
• Outdoor Advertising Systems
• Visitor Information Materials
• Promotional Visual Identity
• Digital Communication Assets
• Public Engagement Campaigns
• Destination Marketing Content
05. IMPACT
Successful delivery of communication campaigns reaching national and regional audiences, supporting public institutions, tourism authorities and leading attractions in strengthening visitor confidence, destination visibility and public engagement.
PROJECTS GALLERY - EXTRACTS FROM THE PLAN
PROJECTS ACROSS
DESTINATIONS & TERRITORIES
International projects connecting strategy, sustainability and territorial transformation.
Selected Colaboration
